Ask probing questions
Yes. No. Okay. Your review calls cannot be as simple as that Asking effective questions isn’t always easy, but what you ask (or don’t ask thereof) can have a major impact on the efficacy of your review calls. Bearing this in mind, the following aspects are to be avoided for asking questions.
Leading on the team :“You already took care of the campaign audience, right?”
Multiple choice questions / Multiple questions: “Did you change the campaign audience last week, last month or has it been even longer? Do you know if it was effective? Has anyone else responded to it recently?”
Rambling on : “Have you ever changed the campaign audience? You know, you really need to change the targets every month, maybe more depending on the social media activity. I knew this company that…”
The examples given may seem conversational and harmless, but in a professional context, they bring in unnecessary variables that may confuse the team. A more direct “When was the campaign audience last changed?” would have done the job.