Compelling Direction
In businesses, the mission and vision lend a direction towards their purpose of being. This same compelling direction equally applies for teamwork, as it is key to keeping the team’s members oriented and engaged. If teams don’t know what goals they are working towards, or the objectives for guiding them, they cannot be inspired.
These goals need to be challenging but not difficult to the point where the team becomes disconcerted to even try altogether. The goals also need to reap rewards. It’s an economic principle that people respond to incentives, and so people must care about achieving the outcomes that are set with a goal. This can either be extrinsic (recognition, pay, promotions) or intrinsic (instilled sense of meaning and/or satisfaction.)
Related: Benefits of Team Connectivity